Ayodeji Ayenuwa
YouTube is getting ready to remove AI-generated videos that mimic real individuals, a move aimed at safeguarding music artists from unauthorized recreations.
The platform’s policy update, scheduled for implementation in the coming months, requires affected individuals or artists to request removal, with considerations given to factors like parody and public figures, as stated by YouTube: “Not all content will be removed from YouTube, and we’ll consider a variety of factors when evaluating these requests.”
Furthermore, YouTube is mandating creators to disclose the use of AI in creating realistically altered or synthetic content.
Non-disclosure, especially on sensitive topics like elections and public health crises, may result in content removal or suspension from the YouTube Partner Program, according to YouTube’s vice presidents for product management, Jennifer Flannery O’Connor and Emily Moxley.
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The platform plans to label AI-generated content and introduce a user-request removal process for videos simulating identifiable individuals, as highlighted in the company’s statement: “In the coming months, we’ll make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual.”
For music partners, YouTube is extending the option to remove AI-generated music imitating artists’ voices, starting with those involved in early AI music experiments and later expanding to additional representatives.
Beyond content creation, YouTube is leveraging AI for content moderation to swiftly identify and address emerging threats. This move is in line with Google’s earlier directive requiring warning labels on political ads incorporating artificial intelligence.
Ultimately, YouTube’s forthcoming measures address the impact of AI on content creation, emphasizing disclosure and providing mechanisms for the removal of AI-generated content upon request.
The platform’s commitment to responsible AI use is evident in these proactive steps to navigate the challenges posed by advancing technology in the digital landscape.
Techrectory with Agency Report.
