Ayodeji Ayenuwa
Jumia Nigeria has unveiled its annual Black Friday shopping extravaganza for 2023, branded as ‘Let Your Pocket Breathe.’ The event’s primary goal is to offer consumers quality products at affordable prices in the face of inflation.
Running from November 3rd to November 30th, this month-long campaign will feature substantial discounts across various product categories, spanning electronics, phones, fashion, and home appliances. Notably, Jumia has partnered with top brands like Xiaomi, Diageo, Oraimo, Nivea, Adidas, and many others to provide exceptional deals.
“We are thrilled to commence our annual Black Friday event, a shopping event that has become a staple in the hearts of Nigerians,” said Massimiliano Spalazzi, CEO of Jumia Nigeria. This marks the 10th edition of Jumia’s Black Friday event, reinforcing its role in promoting e-commerce adoption in Nigeria.
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Introduced to Nigeria and Africa in 2014, Jumia’s Black Friday campaign has become a household name and significantly contributed to the growth of e-commerce nationwide. It reflects Jumia’s dedication to providing a convenient and trustworthy online shopping experience.
“We are delighted to partner with Jumia for this year’s Black Friday event. We are rolling out the best deals and discounts on a wide range of our products from the Xiaomi series, Xiaomi T series, Redmi Note Series to our Redmi Series. We are aware of the current economic challenge in the country, which is why we are offering our customers the best prices and fantastic offers this season. At Xiaomi, we remain committed to providing Nigerians with smart and innovative technology for a better life,” stated Bright Okere, Communication and Strategy Manager, Xiaomi Nigeria.
The Black Friday campaign will include exciting features like Treasure Hunt, Brand Days, Flash Sales, and Jumia Games, allowing consumers to win prizes and enjoy additional discounts. Moreover, free shipping will be available for selected products in various cities, including Lagos, Abuja, and Port Harcourt.
Ultimately, Jumia Nigeria’s 2023 Black Friday event promises affordable deals, big brand collaborations, and a chance for consumers to save on quality products.
Techrectory with Agency Report.
