Ayodeji Ayenuwa
Femme Africa, in collaboration with Flutterwave, has introduced “In Her Bag,” a business fund tailored for young women entrepreneurs aged 18 to 35 in Nigeria.
The initiative focuses on addressing challenges faced by female business owners, providing essential financial and social capital support.
The program offers a practical approach with masterclasses in branding, storytelling, funding for sale, community building, and e-commerce, all facilitated by industry leaders.
Toluwaleke Subair, Femme Africa’s Programs Manager, emphasized the significance of the program, stating, “In Her Bag embodies our unwavering belief in the boundless potential of Nigerian women to continually take up space and pioneer new ground.”
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Five female entrepreneurs from various sectors, including fashion, beauty, retail, and creative industries, will be selected for an immersive 5-day program. The aim is to refine business strategies, enhance leadership skills, and potentially secure a grant of 4 million Naira.
Mathieu Limousi, VP of Marketing at Flutterwave, expressed excitement about supporting the initiative, noting, “As we’ve always done, our mission at Flutterwave is to continue to empower and uplift small-scale entrepreneurs by providing the financial and social capital they need to thrive in their businesses.”
Applications for In Her Bag are open from November 10 to November 17, 2023, for women-founded businesses registered in Nigeria for at least 12 months.
To be eligible, applicants must use the Flutterwave payment gateway for business transactions, either through the Flutterwave store or integrated into their websites or e-commerce platforms.
The selection process involves a panel of established business owners in relevant fields, to ensure a thorough evaluation of applicants.
The program represents Femme Africa’s commitment to empowering women with the necessary knowledge, resources, and support, enabling them to thrive, innovate, scale, and lead in their respective industries.
Click here to Apply.
Techrectory with Agency Report.
