Ayodeji Ayenuwa
AppsFlyer, a key player in marketing measurement, has successfully acquired oolo, an AI-powered user acquisition, and monetization platform.
The acquisition solidifies AppsFlyer’s commitment to providing comprehensive decision-making solutions for modern marketing, growth, and monetization teams.
The integration of oolo into the AppsFlyer portfolio signifies a crucial step towards addressing real-time challenges faced by marketing teams.
The platform, now operating as “oolo by AppsFlyer,” brings advanced AI capabilities that offer immediate actionable insights for customer acquisition, engagement, and monetization.
Oren Kaniel, CEO, and Co-founder at AppsFlyer, emphasized the importance of innovation in navigating the dynamic digital ecosystem.
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“Oolo’s unique technology, team, and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles, and challenges of modern marketing teams,” said Kaniel.
The acquisition also includes the integration of oolo’s technology into AppsFlyer’s Privacy Cloud Marketplace, signaling a commitment to privacy-centric solutions. Kaniel highlighted, “Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making.”
Michael Zaitsev, Managing Director for Africa & CIS at AppsFlyer, expressed excitement about the impact of the acquisition on the African market. “We are thrilled to announce oolo’s strategic acquisition, bringing cutting-edge AI tools to the African region,” said Zaitsev.
The move is set to revolutionize operations, allowing marketers to efficiently manage their time and concentrate on previously challenging tasks.
The oolo by AppsFlyer partnership introduces a constantly updated alert system, providing growth marketers with the tools to address optimization challenges effectively.
Ultimately, AppsFlyer’s acquisition of oolo stands as a strategic move, combining advanced AI capabilities, privacy-centric solutions, and a commitment to addressing the evolving needs of modern marketing teams.
SOURCE: Businesswire
Techrectory with Agency Report.
