Kelvin Bowoto
Trevor Kuna, QNET’s chief transformation and reputation officer, stated that the jewelry business is witnessing a change towards inclusivity, diversity, and sustainability as designers embrace unorthodox materials and celebrate a larger spectrum of beauty.
This comes as QNET, a global lifestyle and wellness company that uses a direct selling business model to promote unique products that allow people to take control of their health, well-being, and lifestyle, recently unveiled its Embracelet collection under the luxury Swiss watch and jewelry brand Bernhard H. Mayer, according to Kuna.
The chief transformation and reputation officer stated that the world is in a conformity-driven era but that a powerful surge of self-expression is changing the narrative.
Jewelry is growing beyond its conventional role as a mere ornament, becoming a meaningful narrative tool that honors individuality, he said.
Kuna indicated that firms were responding to the need for personalized products, and QNET was not sitting on its laurels as it introduced its Embracelet collection under the luxury Swiss watch and jewelry brand Bernhard H. Mayer.
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Crafted to commemorate the wearer’s distinct life choices, each piece in QNET’s exceptional range is a personal insignia, a unique fingerprint in the world of fashion, he posited.
“Jewelry is a highly personal expression. That is why we collaborated with Bernhard H. Mayer’s master designers and craftsmen to create a line of magnificent and unusual bracelets that precisely express each person’s unique individuality.
“In today’s complex world, jewelry has evolved into a powerful tool for self-expression. The Embracelet series, which includes bolo bracelets with stones such as pink amethyst, amethyst, and diamonds, offers flexible styling. Whether worn alone or together, each piece represents personal aesthetics and emotional regions. For example, amethyst improves clarity, blue topaz improves communication, and diamonds represent prosperity,” Kuna emphasized.
Bernhard H. Mayer’s commitment to sustainability is reflected in their use of recycled gold to reduce environmental impact and protect human rights. As a result, the company’s various suppliers are members of the Responsible Jewellery Council (RJC), an international non-profit standard and certification organization that ensures all materials are environmentally friendly and ethically sourced.
In 2024, brands like QNET and Bernhard H. Mayer will be at the vanguard of fashion’s commitment to sustainability, paving the path for consumers to responsibly express their individual styles.
Techrectory with Agency Report.
