Ayodeji Ayenuwa
In a strategic partnership, Aleph and Mdundo.com are set to expand their presence in the vibrant music markets of Nigeria, Ghana, South Africa, and Tanzania.
Aleph, an international digital ecosystem connecting advertisers with consumers, will serve as an authorized sales partner for Mdundo, with the primary goal of enhancing the platform’s advertising reach in Africa.
Martin Moeller Nielsen, CEO at Mdundo.com, shared, “Our music service is experiencing explosive growth with millions of users across Nigeria, Tanzania, Ghana, and South Africa. This partnership allows our advertising clients in these markets to benefit from our unique mass-market reach and join our portfolio of leading global and African brands utilizing our service to increase sales within our target audience.”
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Mdundo.com, recognized for its inclusive approach, ensures music access for individuals with budget-friendly mobile devices and limited data. The platform boasts over 150,000 actively engaged African musicians, promoting diversity in music access and providing a platform for local talent to shine.
Nielsen further emphasized, “Mdundo’s dedication to fostering African musical talent is commendable, and we are excited to contribute to their efforts by leveraging our expertise in digital advertising. Together, we aspire to bring music closer to the hearts of people in Africa while offering brands an avenue to connect meaningfully with their target consumers.”
Aleph, sharing Mdundo’s commitment to African creativity, aims to connect brands with engaged audiences through its Aleph Audio offering. Stephen Newton, Aleph’s Managing Director, Africa, highlighted the importance of reaching diverse audiences across popular audio streaming platforms. “We are thrilled to develop an Aleph Audio offering that empowers advertisers to connect with audiences of diverse backgrounds across their target markets on popular audio streaming platforms,” Newton stated.
The partnership will boost the visibility of artists, offering music enthusiasts a broader selection of high-quality content. Leveraging Aleph’s digital advertising expertise and deep understanding of the African market, the venture will seamlessly integrate Mdundo’s offerings into the unique African advertising landscape.
Techrectory with Agency Report.
