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The June 17 Deadline: Will the Long-Delayed Digital Switchover (DSO) Finally Unlock Nigeria's $1B Ad Market?

The June 17 Deadline: Will the Long-Delayed Digital Switchover (DSO) Finally Unlock Nigeria's $1B Ad Market?

Policy & Regulation

The June 17 Deadline: Will the Long-Delayed Digital Switchover (DSO) Finally Unlock Nigeria’s $1B Ad Market?

byIruoghene Otefia

June 1, 2026