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Digital Ad Expert Joins Forces with UNESCOs Global Education Coalition

Digital Ad Expert Joins Forces with UNESCOs Global Education Coalition (PHOTO: Techeconomy)
Digital Ad Expert Joins Forces with UNESCOs Global Education Coalition (PHOTO: Techeconomy)

Aleph Group, Inc.’s Digital Ad Expert initiative has aligned with UNESCOs Global Education Coalition to advance digital advertising education and economic opportunities.

This collaboration, formed amidst the COVID-19 pandemic, centers on ensuring continuous learning and propelling digital transformation in education.

Gaston Taratuta, the CEO & Founder of Aleph Group, expressed his pride in joining this initiative “As CEO & Founder of Aleph, I am incredibly proud to align with UNESCOs ambitious plans to upskill ten million people by 2029. We believe that digital literacy is a fast track to helping local communities and economies unlock huge economic opportunities.

This partnership aims to provide individuals with the skills to navigate the digital world confidently, access job opportunities, and promote sustainable growth.

Aleph Group’s industry-leading expertise in digital advertising, combined with UNESCOs global authority on digital literacy, forms the foundation of this agreement.

The partnership commenced with the launch of the Digital Ad Certificate program in Grenada. Around 200 students participated in this program, featuring virtual meetings and access to a wealth of online resources.

Moreover, to complement student education, Digital Ad Expert introduced the “Train the Trainers” initiative, providing intensive training to over 50 digital advertising trainers in Grenada.

Borhene Chakroun, Director of Policies and Lifelong Learning Systems Division at UNESCO, spoke of the positive impact of the Digital Ad Certificate program in Grenada “This is a remarkable demand-driven example of UNESCO Global Skills Academy action in the Caribbean, and we are excited to expand our efforts beyond. We look forward to creating similar opportunities in other countries, unlocking the potential of digital skills for economic growth and sustainable development.

This partnership stands as a testament to the power of collaboration and underscores the critical role that digital education can play in fostering economic growth and opportunities for individuals and communities worldwide.

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Written by Ayodeji Ayenuwa

Well, My name is there already, I'm a student of Adekunle Ajasin University, Akungba Akoko, studying Mass Communication: Public Relations and Advertising.

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