News Desk
Multichoice, a prominent pay television service provider in Sub-Saharan Africa, has once again announced a price hike for its services, marking the third increase within the past year.
In emails dispatched to its customer base and signed by Chief Executive Officer John Ugbe, the company attributed the need for the price hike to escalating costs associated with business operations.
Titled ‘Price Adjustment on DStv and GOtv Packages’, the emails outlined that the increased rates would come into effect on May 1, 2024.
Expressing empathy towards their customers, the correspondence acknowledged the potential impact of the decision, stating, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.
“We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.”
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Following this message was a breakdown of the old and new prices for all DStv and GOtv packages, revealing an increase of at least 25% across all packages. Multichoice’s announcement comes amidst similar moves by other major Nigerian companies, including Nigerian Breweries Plc, Netflix, and the Nigerian Electricity Regulatory Commission (NERC), signaling broader economic challenges. Consequently, Nigerians have taken to various social media platforms to express their frustrations and grievances regarding the price hike, particularly in light of the prevailing economic conditions in the country.
Techrectory with Agency Report.
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